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“Buildings NY is all about buildings “”commercial, residential and essential”". The show provided the New York metropolitan building owner, manager, architect, contractor and engineer with the products, services and knowledge needed to compete in today’s challenging times. BuildingsNY/GreenBuildingsNY was about efficiency, focusing on renovation, restoration, retrofit and maintenance to keep existing buildings in top condition. Delegates could source and buy what they needed from nearly 7,000 industry professionals representing hundreds of exhibiting companies. Seelers were showcasing building maintenance, retrofit, renovation and restoration, roofing, flooring and green solutions, and energy conservation. The conference program boasted 2 full days of programming on a variety of topics including Architecture, Energy, LEED, Materials, Policies & Procedures, Buildings Management and more. It was like seeing the New York skyline in a whole new way….
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INTERPHEX is “The place for key players in pharma, biotech & manufacturing to come together”. Where pharmaceuticals are concerned, this was a biggie, with over a thousand product lines on show from 650 suppliers, including more than a hundred suppliers new to the market, and 30 technical sessions offered in the comprehensive education program. These included “Continuous Manufacturing: a Regulatory Perspective” and “Leveraging Technology to Ensure Raw Material Supply Chain Security in the Pharmaceutical Industry”, both from keynote presenters sent along by the Food & Drug Administration. After hours, INTERPHEX invited delegates to network and enjoy complimentary cocktails, hors d’oeuvres and live music at an opening night bash hosted by Puerto Rican Rum, a highly efficacious prescription which you could mix with pink lemonade, pomegranate juice, blueberry juice or White Cranberry. Just the thing for what ails ya….
SES is billed as “The Leading Search & Social Marketing Event”, the acronym standing for Search Engine Strategies. (You can find that out by Googling “SES”, natch…). Around 5,000 marketers and search engine optimization professionals attended SES New York to network and learn about PPC management, keyword research, SEO (that’s the optimization bit), social media, local and mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more. SES New York was packed with 70+ sessions, keynotes from people like the Principal Research Scientist at Yahoo!, plus over a hundred exhibitors, all networking madly and attending the events and parties. So what happens when you google “googling”…?
NOTE: We are applying these strategies here in hopes we get “up” in Google. 
“Re-Think”, said all the display material as you entered the ARF (Advertising Research Foundation) show, and indeed the market research industry found it had a lot of re-thinking to do. Ad research as an industry is not as dynamic and fast-moving as it would like to think it is, and many of the long-profitable research products touted by the giant companies that dominate the field were originally conceived in an age when mass audiences all watched the same TV shows, when getting a news update meant reading a newspaper, and researching consumer behavior involved sending bespectacled interviewers down to the mall with a clipboard. Not any more. The onset of the Age of Digital, Online and Social Media means (a) that media consumption habits have changed radically, and (b) that gathering information on that will either be internet-driven, or will quickly become unaffordable. So maybe there really is a need to re-think. (Ya’ think?)
If you can make it there, you’ll make it anywhere… And that “anywhere” includes a New York sky-scraper sized pile of alluring travel destinations, some familiar, some so exotic you’d be pushed to find them on the world map. And all courtesy of this New York Times-sponsored monster of a travel show. So where were you thinking of going? A cruise to Alaska, perhaps (from the observation deck you can see Russia AND Sarah Palin’s house…). A gemstone safari in Botswana? Wanna visit the Burmese Generals’ “paradise on Earth” (for trippers, that is, not local residents) with Myanmar Shalom Travel? Or maybe you want to mountain-bike up vertical cliffs with BikeSherpa? Trust us, however vivid your imagination, these excursion experts can come up with a recreational travel option that even you hadn’t thought of. Quark Expeditions? Is that the one where a rocket ship takes you on a visit to black holes in outer space, and you get to form your own galaxy out of dark matter? I’m telling you, the trip is worth it just for the T-shirt, though the bunk beds are a little narrow…
APAP is the Association of Performing Arts Presenters, and this trade show is the “Nexus for performing arts presenting worldwide”. Wanna tread the boards, or make your breakthrough on the Great White Way? You could be one of the recipients of the 2011 Young Performers Career Advancement Program (YPCA) awards. You could also be the proud owner of an enhanced artist profile in the Artist Roster, providing “an opportunity to better communicate and understand the artist’s unique vision”. Intriguingly, aspiring thespians were also invited at the show to promote themselves through an online avatar, which begs the question “Why be extraordinary when you can be yourself?”. Hmmm… So audiences are going to go nuts for tickets to watch a bunch of ordinary people being themselves? You can get that for free down in the IRT.
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Boba Fett & his Squeeze Box at Chelsea station
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Global Expo at the Blue Note-Brazilian Musicians
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APAP Conference Sessions
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Hilton Expo Hall Main Entrance
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Press Only dinner at the Japanese Heritage Museum
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NY Hilton Expo Hall 1
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Creating Art on Sheets of Plastic
The thing about APAP is that it isn’t just in one Venue. No it is a week of schleping to many different locations including most of the museums, various global heritage societies showcasing their art & music, world class venues like the Blue Note & Lincoln Center or NYC only class-like the musician we captured in the IRT station while on an APAP press field trip.
NRF is billed as “Retail’s BIG Show”, and this was their centenary event. The 100th Annual Convention & Expo was a banner celebration with more than 21,000 retail professionals in attendance. It was packed with “one-of-a-kind education, amazing networking and pioneering solutions and services”. The program answered those nagging questions always on retailers’ minds, questions like: “Why has the web won?”, “Not on Facebook? Here’s why you should be”, “Thinking about India? What retailers need to know”, and most intriguingly “Who is the Chinese consumer?”. (We can actually answer that last one: his name is Ah Lo Fun, and he lives with his mother and sister in one of the new towns near Shanghai. He lists bicycle-riding among his hobbies, and his favorite color is red…)
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