January 23-27, 2013. Believe in music, say the banners. NAMM, the National Association of Music Merchants, is a not-for-profit trade association that promotes the pleasures and benefits of making music, and supports the $17 billion global music products industry. The NAMM trade shows brings together people who want to seek out the newest innovations in musical products, recording technology, plus sound and lighting systems. The association’s activities and programs are designed to promote music making to people of all ages. NAMM imagines “a world in which every child has a deep desire to learn music and a recognized right to be taught; and in which every adult is a passionate champion and defender of that right”. So how come it’s so hard to get the little dears to practice their piano scales?
