Billed as the “ultimate” show for those in the Deaf community, it was the first time in Las Vegas. There were many companies represented that were trying to do outreach to an area that is sometimes overlooked in our society. Everything from MLMs like Zango & Pre-Paid Legal to companies that are trying to create a whole new language for everyone to use. Kind of a cross between ASL & Esperanto. I wonder if he ever read the story about the Tower of Babel? We sent our 2 reps who actually know ASL which is more than we can say for some of the vendors who didn’t bother researching their intended audience.
…or to you and me, The Slots, though it prefers the grander handle “Out-of -Home Entertainment Industry”. What goes on on the inside of the machine varies little, so everyone concentrates on the outside — the theming and “dressing”. Much gloomy talk about the fall-out from the financial crisis, depressing revenues. Fun Academy Workshops (which somehow seems a strange concept…). Crossovers with both gaming industry and CES along with showing the latest kiosk products available. This is not your granddaddy’s amusement side show.
Everything from Humidors and cigar-cutters to ice-machines and licensed merchandise. Aside from the cigars and cigarettes, a big light shining on the equipment for making them, i.e. rolling machines etc. This industry suffers big time from pilferage, so security was a sub-theme.
Owners, managers, investors, builders… vendors… anyone involved in self-storage. 150+ exhibitors. Program of workshops including a marketing and sales boot-camp and management workout. Internet marketing was a focus. Again the concentration on cost-reduction, also screening of clients for crime-prevention and security. (“So what exactly will you be storing, gentlemen?”)
You want extra cheese with that? People who run pizza parlors, and people who sell them equipment and services, all come to this show. This year there were 10,000 of them.
Education programs, cook-offs, contests… and you could participate in any of 8 languages, including of course Italiano. Wait, you just dripped on your tie. Here, let me wipe that…
Focus on digital future of out-of-home advertising, signage and display. Certified expert seminars, installation guidance, training sessions. Mobility and interactivity were much-heard buzzwords. New communication approaches like Verizon’s “Don’t Text And Drive” blitz. Brave claims that digital went on growing as conventional out-of-home declined in recession. Audience measurement and response-tracking were issues. General convention buzz about using Social Media to get the message out being as cost effective as a 30ft billboard on I-15. Many consultants billing themselves as “social media gurus” similar to a few years ago when everyone was an SEO expert. I say “Bah.”
MAGIC=Mens Apparel Guild in California.
If it’s February or August, it must be MAGIC. A Vegas evergreen, now in its 21st year. Preview of the season’s fashion offerings. Entire collections, launches and new trends in male + female + kids’ apparel and accessories. Well over 5,000 (!!) exhibitors listed in one comprehensive event, from biggies like DKNY to tiny never-heard-of-’ems. Everone is still called “Dahling”, lots of air-kissing. The Devil wears… well, all kinds of stuff.
It’s a great showcase for up and coming designers of all types of stuff to put on or in (draw your own conclusions) your body. For obvious reasons they limit photography to “press” only but today “press” means anyone with a decent blog including yours truly.
This year’s event was actually an EVENT. Where the LVPD Gang unit rubbed bony elbows with Rachel Zoe. We normally only go to this show once every 3-4 years because there is not so much $$ in the schmatta business. Are we glad we went this year! Loud pulsating street inspired musica from several urban groups. Gunfire across the show floor on Day 2 between rival LA gangsta designers, and a stabbing on the show floor by the same 2 groups resulted in a lockdown, and the following day a very quiet show floor. Quiet as in no musica no vida.
Did I mention that there were models in less clothing than at the AVN (Adult Video Network-see there really is a convention for everything) last month? Check out our photos.