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Chicago: Dealer Expo – Powersports

Dealer Expo is the largest trade-only expo for the powersports aftermarket industry, and Illinois Governor Pat Quinn seemed to know it when he welcomed delegates to Chicago for the expo that puts power into sports.  There were marketing workshops presented by Dealership University, interactive workshops to show retailers how to identify marketing targets, ways of integrating traditional and digital marketing, and new approaches for online marketing.  Then there were the management workshops presented by The Retail Owners Institute to show dealers, independent retailers, service shops and allied businesses how to efficiently run the numbers, challenge their assumptions and succeed.  Oh, you were after the service workshop?  That one was presented by the Motorcycle Mechanics Institute (MMI), the Official Technical School of the Conference.  This full day of intensive training was the annual technical update for service managers and technicians.  Hey, teach, you got anything to help stop me flying over the handlebars when I hit a pothole…?  #DXPO14