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GSK 2016: The Linkedin Influencer Event

GSK16_linkedIn While It isn’t for everyone – by invite only – it mostly consisted of 22-32 yr olds listening to 45 yr olds tell them what is the next big thing in business, social media, disruption techniques, etc.  Just as a note: people over 45 – actually have MONEY to spend.  how many 24 yr olds do outside of Silicon Valley?

As a member of traditional media, I was excluded from some of the closed events like the impromptu “blogger” news meet up. While I understand totally their disdain for “old” media since we’ve done such a crappy job of covering actual news and most of the networks have become one long infomercial for the presidential candidate that shall not be named in case he manifests, we can still report what is news worthy and what is just a fad.

The problem with the Linkedin model is while it is the best platform for business, they fail to differentiate between a lone person on a job hunt (at 29.00/month to be a premium member) and someone who has a job – therefore income and can afford the 29.00 a month. So there are 1000’s that are left behind – once again.

My takeaways from this event:

  • If you are an intern – you get to do social media and get paid to attend this conference while still making less than what one pair of shoes the paid speaker is wearing.
  • The Aria is still a beautiful hotel but their convention space leaves a lot to be desired.
  • The trade show area was mostly apps and analytics

The parties were worth the time it took to schlep from valet to the trade show area.

Las Vegas Trade Show recap: January 2016

If you’ve followed this blog for a while you know we try to update after every show. But this year we are short staffed and just don’t have the time so I thought we’d recap at least the month of January in one post.

One of the best shows for geeks like the B-T-B team is #CES2016 – What’s new in the world of consumer electronics. This year 3D printing continued its domination of the show but healthcare apps and drones were also a huge presence. But the big announcement that dominated the show was the  reveal of the Faraday Futures electric cars CES2016_Faraday_Futuresthat are going to be built in North Las Vegas. Also turns out all 3  candidates for the Dem President were in Vegas and at CES. It was pretty wild.

Other shows we attended were NSSF’s #ShotShow 2016 – I did manage to snag a cute pic of  a service dog whose owner was thoughtful enough to equip with noise cancelling ear protection at the firing range.ShotShow

Lots of celebrities show up at the Shot Show – mostly what they have are new gear and accessories. It’s expanding to include other outdoor sports besides just guns and rifles.  Lots of survival gear and various groups trying to get new members. I am trying to objectively view a show that I attend for work purposes but disagree with the content.  Of course I have no problem attending AVN which was held at the same time this year. Perhaps that was intentional due to the fall off of interest from the CES attendees in previous years and the resurgence of rhetoric that have made the exhibitors at ShotShow wealthier and more likely to spend $$ looking at their dream girls. Who knows.

Some of the other highlighted shows are Design Week in Vegas – Combining Surfaces, KBIS & IBS with the Las Vegas Market. It is an visual overload of what’s new in commercial and home design. We try to spend at least one day at each event but this year we were contracted to orchestrate a social media event called a blog-around where a group of bloggers in home design were invited to visit designated booths, collect swag and get a preview of whats new in appliances, accessories and furniture. We started the morning with cupcakes and champagne – and ended with cocktails. Great & fun event.

We ended the month with World of Concrete – everything you ever wanted to know about aggregates could be found there. Again this year recycled concrete and renewables dominated  the show – many new apps that helped with time management to load measurement and tracking.

 

We have more pics but must hit the show floor tomorrow. – Thanks for reading check back for updates. and don’t forget to share this blog with your colleagues. ##

 

 

San Diego: National Association of Realtors – NARAnnual

NAR is the National Association of Realtors, and this expo is supposed to host the largest trade show floor in real estate, with 400 exhibitors eager to show off their innovations and ideas. Solutions showcased at the expo included tech tools, real estate software, internet advertising, mobile devices and applications, mortgage and financial services, home protection and warranties, professional development and training, franchises and referral services, office products, “Green” innovations and real estate properties and developer referral programs. A newly designed space featured commercial technology presentations, deal-making networking tables and a property pitch session – all designed to increase every opportunity to find and generate new business in real estate. Delegates could even meet football legend Emmitt Smith, if they tipped up at the NAR booth. Got your NAR pass? No need for a Hail Mary pass, then…. #narannual

Las Vegas – SEMA 2015 – Automotive Week 2015

The SEMA Show, we were told, is pretty much the biggest automotive specialty products trade event in the world. This year like others, it apparently drew the industry’s brightest minds and hottest products to the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries, all searching for profit opportunities in the automotive, truck and SUV, powersports, and RV markets. SEMA Show drew big numbers of both domestic and international buyers. The displays were segmented into twelve sections, and a New Products Showcase featured nearly 2,000 newly introduced parts, tools and components. In addition, the SEMA Show provided attendees with educational seminars, product demonstrations and special events. Delegates were reminded frequently that being there would put them “ahead of the curve”… So that explains some of the curvy-type people manning the booths… #sema2015
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SEMA_2015_Honda_rollout

SEMA_2015_offroad

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SEMA_2015_spoiler

SEMA_2015_Valyrian_steel

Houston: Deep Offshore Technology International #DOTIntl 2015

This is not the dot-com or dot-and-carry kind of dot, DOT is the acronym for Deep Offshore Technology International, which explains why the show picks an oil town like Houston. DOT International aims to enhance its position as the worldwide leading industry forum dedicated to “confronting the technical challenges related to the lifecycle development of oil and gas in deepwater basins, by sharing collective experiences and new technologies to improve the quality, safety, and economics of current and future deepwater endeavors”. DOT showcases the most innovative technologies in the deepwater oil and gas industry, and provides a forum to discuss the specific challenges associated with hostile and ultra-deepwater environments, shaping the future of the deep and ultra-deepwater industry, from the initial well spud through to platform installation and operation. Heyyyy. Deep, man…. #DeepOps

Las Vegas: PubCon2015

PubCon wanted you to know it mounts the premier social media and optimization conference, which is supported by the industry’s leading businesses, speakers, exhibitors, and sponsors involved in social media, Internet marketing, search engines, and digital advertising.  PubCon describes itself as the world’s leading online marketing conference, and it offers an in-depth look at the future of technology, presented by the world’s top speakers in cutting-edge sessions touted as “provocative”.  PubCon was named a Forbes must-attend conference and an Inc. top conference for growing business.  It’s certainly among the biggest and boldest international gatherings for biz optimization and new media innovation assembled anywhere. Since 2000, PubCon has been bringing the very best in online marketing and SEO to attendees from over 130 different countries.  Um…. does something this social count as “socialism”? #pubcon2015

Check out the Custom Books Video – on why you can get more bank for your buck by giving clients a gift they’ll keep forever!

Las Vegas – PMMI – PackExpo 2015

Founded in 1933, PMMI, The Association for Packaging and Processing Technologies, is a trade association made up of more than 700 member companies that manufacture packaging, processing and packaging-related converting machinery, commercially-available packaging machinery components, containers and materials, all across NAFTA markets the United States, Canada and Mexico. PMMI claims to be the leading global resource for processing and packaging issues. Its mission is to improve and promote its members’ success in a global packaging marketplace, and PMMI members are the industry-leading solutions providers in the processing and packaging supply chain. If all that sounds overly serious, remember the PMMI Foundation Golf Tournament at the Bali Hai Golf Club, Las Vegas, which raised $40,000 in support of education. You see this tube of golf balls? Nice packaging…