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GSK 2016: The Linkedin Influencer Event

GSK16_linkedIn While It isn’t for everyone – by invite only – it mostly consisted of 22-32 yr olds listening to 45 yr olds tell them what is the next big thing in business, social media, disruption techniques, etc.  Just as a note: people over 45 – actually have MONEY to spend.  how many 24 yr olds do outside of Silicon Valley?

As a member of traditional media, I was excluded from some of the closed events like the impromptu “blogger” news meet up. While I understand totally their disdain for “old” media since we’ve done such a crappy job of covering actual news and most of the networks have become one long infomercial for the presidential candidate that shall not be named in case he manifests, we can still report what is news worthy and what is just a fad.

The problem with the Linkedin model is while it is the best platform for business, they fail to differentiate between a lone person on a job hunt (at 29.00/month to be a premium member) and someone who has a job – therefore income and can afford the 29.00 a month. So there are 1000’s that are left behind – once again.

My takeaways from this event:

  • If you are an intern – you get to do social media and get paid to attend this conference while still making less than what one pair of shoes the paid speaker is wearing.
  • The Aria is still a beautiful hotel but their convention space leaves a lot to be desired.
  • The trade show area was mostly apps and analytics

The parties were worth the time it took to schlep from valet to the trade show area.

Las Vegas Trade Show recap: January 2016

If you’ve followed this blog for a while you know we try to update after every show. But this year we are short staffed and just don’t have the time so I thought we’d recap at least the month of January in one post.

One of the best shows for geeks like the B-T-B team is #CES2016 – What’s new in the world of consumer electronics. This year 3D printing continued its domination of the show but healthcare apps and drones were also a huge presence. But the big announcement that dominated the show was the  reveal of the Faraday Futures electric cars CES2016_Faraday_Futuresthat are going to be built in North Las Vegas. Also turns out all 3  candidates for the Dem President were in Vegas and at CES. It was pretty wild.

Other shows we attended were NSSF’s #ShotShow 2016 – I did manage to snag a cute pic of  a service dog whose owner was thoughtful enough to equip with noise cancelling ear protection at the firing range.ShotShow

Lots of celebrities show up at the Shot Show – mostly what they have are new gear and accessories. It’s expanding to include other outdoor sports besides just guns and rifles.  Lots of survival gear and various groups trying to get new members. I am trying to objectively view a show that I attend for work purposes but disagree with the content.  Of course I have no problem attending AVN which was held at the same time this year. Perhaps that was intentional due to the fall off of interest from the CES attendees in previous years and the resurgence of rhetoric that have made the exhibitors at ShotShow wealthier and more likely to spend $$ looking at their dream girls. Who knows.

Some of the other highlighted shows are Design Week in Vegas – Combining Surfaces, KBIS & IBS with the Las Vegas Market. It is an visual overload of what’s new in commercial and home design. We try to spend at least one day at each event but this year we were contracted to orchestrate a social media event called a blog-around where a group of bloggers in home design were invited to visit designated booths, collect swag and get a preview of whats new in appliances, accessories and furniture. We started the morning with cupcakes and champagne – and ended with cocktails. Great & fun event.

We ended the month with World of Concrete – everything you ever wanted to know about aggregates could be found there. Again this year recycled concrete and renewables dominated  the show – many new apps that helped with time management to load measurement and tracking.

 

We have more pics but must hit the show floor tomorrow. – Thanks for reading check back for updates. and don’t forget to share this blog with your colleagues. ##