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GSK 2016: The Linkedin Influencer Event

GSK16_linkedIn While It isn’t for everyone – by invite only – it mostly consisted of 22-32 yr olds listening to 45 yr olds tell them what is the next big thing in business, social media, disruption techniques, etc.  Just as a note: people over 45 – actually have MONEY to spend.  how many 24 yr olds do outside of Silicon Valley?

As a member of traditional media, I was excluded from some of the closed events like the impromptu “blogger” news meet up. While I understand totally their disdain for “old” media since we’ve done such a crappy job of covering actual news and most of the networks have become one long infomercial for the presidential candidate that shall not be named in case he manifests, we can still report what is news worthy and what is just a fad.

The problem with the Linkedin model is while it is the best platform for business, they fail to differentiate between a lone person on a job hunt (at 29.00/month to be a premium member) and someone who has a job – therefore income and can afford the 29.00 a month. So there are 1000’s that are left behind – once again.

My takeaways from this event:

  • If you are an intern – you get to do social media and get paid to attend this conference while still making less than what one pair of shoes the paid speaker is wearing.
  • The Aria is still a beautiful hotel but their convention space leaves a lot to be desired.
  • The trade show area was mostly apps and analytics

The parties were worth the time it took to schlep from valet to the trade show area.

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