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Vegas: EMC World 2012

Transform! was the name of their event right before Memorial Day and during the annual ReCon show. Taking over the Venetian, EMC really did Transform this into a trade show & conference like no other. From the giant Optimist Prime to the giant bean bags in some of the sessions, the entire event was like being transported from Venice to Pandora. It was like walking in a giant blue sea of humanity-no Pandorians were harmed in the creation of this world. The best and most secret session was the Area 51, so named after the site that sits about 50 miles from the Las Vegas strip where tests on A.L.F.s were supposedly conducted. No press and no cameras. Yes I am still wondering as even my BCW glare couldn’t get them to let me in. For a few moments on the trade floor I thought I’d wandered in to a Comic Con in the desert complete with Storm Troopers & Darth Vader. It was, in the almost 8 years I’ve been tracking trade shows, one of the best shows I’ve ever been to and that is saying a Pandorian mouthful.

Trade Show Tip Thursday: 2nd Quarter Strategies

Sometime beginning the end of May beginning of June, upper management starts to evaluate the current budgets looking towards the rush in Sept/October for the following year. Trade show & event planning is always a target because upper management rarely goes to shows or events unless they are held at HQ. In order to not be shocked when you are called in right before the July 4th holiday, gather your sales, marketing and event team together.

Evaluate what you’ve accomplished so far this year and where your budget is currently at, sales wise.

Find your target market then expand from there. If your market is say, flexible farm buildings like portable barns and you’ve been working only agricultural trade shows, think about who else could use them like construction sites, state fairs, and outdoor flea markets. Have your creative team put together a generic piece that you can use at your next trade show.

Make sure you are armed with your plan for the last half of 2012 and 1Q2013 going into the “we need to cut your budget” meeting. Also remind them that this is an election year and business are reluctant to spend money before knowing the outcome.

Make yourself a personal plan of action so that going in you have answers to whatever is thrown at you and you are not blindsided. if they come at you with downward trending sales figures, show where you’ve made cuts in your budget to make up for the short fall and where your team is focusing for the remainder of 2012. Also, once businesses set their budget for the following year, usually Sept-Oct, make sure you have a plan to get them to include you in the budget for the following year. AND don’t count out trying to retrieve some of those extra unspent dollars at the end of the year. Most companies base their budget on what was spent for the previous year so that if they have extra operating cash, they want to spend, make sure they spend it on your product.

Relax. 30 minutes before you meeting take some time for yourself. Breathe. Use the bathroom. Drink some water. Whatever it takes to be on your A game.

At least THIS isn't your budget debate

Be the Rock Star you know you are after all WWGSD (What Would Gene Simmons Do?)

Las Vegas: Special Event Guide

She Knows Magazine has updated their Event Guide through the end of 2012. So if you are planning on coming to Vegas and want to supplement with trip with our Ren Fair or Pow Wows or even Belly Dancing, this is a good resource for an in-depth description, dates & links to the events. You can also follow @DangerousDeb for up to date info on where to shop, eat drink or just be merry.

Las Vegas: Waste Expo 2012 & Management Conference

April 30-May 1, 2012. WM in this case stands for Waste Management, but this is about more than just taking out the garbage.  WM is a non-profit organization dedicated to education and opportunity in the field.  The big opportunity, it seems, is in getting rid of radioactive waste.  This whole thing was conceived to provide a forum for discussing and seeking cost-effective and environmentally responsible solutions to the safe management and disposition of radioactive waste and radioactive materials.  Sponsoring organizations include the American Nuclear Society (ANS) and the Organization for Economic Co-operation and Development/Nuclear Energy Agency (OECD/NEA). One session was on “high-level waste and waste incidental to reprocessing” — which basically means that even waste produces waste….

Toronto: MIAC

May 13-14, 2012. The Music Industries Association of Canada (MIAC) is a not-for-profit trade association  founded in 1972 to represent the interests of manufacturers, distributors, publishers and retailers of musical instruments, print music and associated products. MIAC is committed to promoting the interests of the industry and growing the number of Canadians who play music.  Its programs and services provide information, education, communication, advocacy, industry development and networking opportunities to nurture, develop and promote the growth and sustainability of the Canadian music products industry.  It works in partnership with Canadian educational institutions and other provincial, national, and foreign associations and organizations that share MIAC’s values, aspirations, and its absolute commitment to creating more active music makers. We will now play “Oh Canada, Our Home and Native Land”….

Montreal: MMTS

May 14-16, 2012. MMTS is the Montreal Manufacturing Technology Show.  MMTS is the premier manufacturing technology event in Quebec, featuring a leading trade show and conference representing a cross-section of more than 20 manufacturing industries. This thing seems to be largely about job shops.  “Independent job shops are the backbone of Quebec’s manufacturing industry, which is key to the province’s economic health, and we understand how important it is for smaller suppliers to stay current and informed of new industry developments,” said Nick Samain, Group Show Manager with the Society of Manufacturing Engineers.  Job shop owners and staff got access to an expansive exhibition of the latest manufacturing technologies on today’s market, and an opportunity to mingle with former Montreal Canadians and Quebec Nordiques hockey player Gilbert Delorme.  Is hockey a job?

Fabricate Friday: Beach + Howe Building in Vancouver BC

Beach Howe Tower Vancouver BC

Vancouver, BC is a world class city, tucked into the far West region of Canada. Long a gateway to the travelers going to Japan, Singapore & China, Vancouver sports a cosmopolitan lifestyle with old world influences. The variety of architecture ranges from totems by indigenous peoples who once thrived on what is now canyons of brick, steel & stone to Art Deco of the 1920’s to today current trend to build mix use buildings for an urban work, live, play lifestyle.

The Beach + Howe Building is just that. The triangular base is reset from the street and includes office & retail space. As the building rises, offsets are made to maximize both city views and limiting the amount of exhaust that travels upward from the Granville bridge. The Beach + Howe Building is designed by copenhagen-based studio BIG architects.

Once it opens, the Beach + Howe building will be Vanouver’s 4th tallest and largest residential complex. To read more about it, here is the Arch Daily, an online ezine for architects complete with specs and Design Boom with more renderings and perspective.