Apr 22-25, 2012. CinemaCon “celebrates the moviegoing experience”. This is the official convention of The National Association of Theatre Owners (NATO), which claims to play host to the entire motion picture theatre industry, with more than 5,000 industry professionals on hand from the worldwide cinema industry. It clearly held appeal for most facets of the international motion picture theatre industry—exhibition, distribution, marketing, publicity and advertising, internet and social media. and the theatre equipment and concessions manufacturers and dealers. The show’s schedule was packed with sponsored events, seminars, screenings, product presentations and a gala award show honoring the best output of the movie industry. CinemaCon also once again incorporated a special day of programming geared for the International Marketplace. You want me to super-size that popcorn order for you…?