Mar. 28-31, 2012. The ASA is the American Society on Aging, and these people are definitely sitting on a growth market. ASA is committed to being the premier resource for education, training and information on aging-related issues. This is the largest gathering of a diverse, multidisciplinary community of professionals from the fields of aging, healthcare and education, along with business leaders from across the United States. Partly at issue were topics related to The Aging Business, which covered such areas as Boomer Lifestyles and Consumers, Business Development, Finances in Later Life, Age Discrimination and Other Legal Issues, Marketing and Communications, Older Adults as Consumers, Products and Services, Retirement Planning and Transitions. Kind of makes you feel old, doesn’t it?