GSK 2016: The Linkedin Influencer Event

GSK16_linkedIn While It isn’t for everyone – by invite only – it mostly consisted of 22-32 yr olds listening to 45 yr olds tell them what is the next big thing in business, social media, disruption techniques, etc.  Just as a note: people over 45 – actually have MONEY to spend.  how many 24 yr olds do outside of Silicon Valley?

As a member of traditional media, I was excluded from some of the closed events like the impromptu “blogger” news meet up. While I understand totally their disdain for “old” media since we’ve done such a crappy job of covering actual news and most of the networks have become one long infomercial for the presidential candidate that shall not be named in case he manifests, we can still report what is news worthy and what is just a fad.

The problem with the Linkedin model is while it is the best platform for business, they fail to differentiate between a lone person on a job hunt (at 29.00/month to be a premium member) and someone who has a job – therefore income and can afford the 29.00 a month. So there are 1000’s that are left behind – once again.

My takeaways from this event:

  • If you are an intern – you get to do social media and get paid to attend this conference while still making less than what one pair of shoes the paid speaker is wearing.
  • The Aria is still a beautiful hotel but their convention space leaves a lot to be desired.
  • The trade show area was mostly apps and analytics

The parties were worth the time it took to schlep from valet to the trade show area.

Las Vegas Trade Show recap: January 2016

If you’ve followed this blog for a while you know we try to update after every show. But this year we are short staffed and just don’t have the time so I thought we’d recap at least the month of January in one post.

One of the best shows for geeks like the B-T-B team is #CES2016 – What’s new in the world of consumer electronics. This year 3D printing continued its domination of the show but healthcare apps and drones were also a huge presence. But the big announcement that dominated the show was the  reveal of the Faraday Futures electric cars CES2016_Faraday_Futuresthat are going to be built in North Las Vegas. Also turns out all 3  candidates for the Dem President were in Vegas and at CES. It was pretty wild.

Other shows we attended were NSSF’s #ShotShow 2016 – I did manage to snag a cute pic of  a service dog whose owner was thoughtful enough to equip with noise cancelling ear protection at the firing range.ShotShow

Lots of celebrities show up at the Shot Show – mostly what they have are new gear and accessories. It’s expanding to include other outdoor sports besides just guns and rifles.  Lots of survival gear and various groups trying to get new members. I am trying to objectively view a show that I attend for work purposes but disagree with the content.  Of course I have no problem attending AVN which was held at the same time this year. Perhaps that was intentional due to the fall off of interest from the CES attendees in previous years and the resurgence of rhetoric that have made the exhibitors at ShotShow wealthier and more likely to spend $$ looking at their dream girls. Who knows.

Some of the other highlighted shows are Design Week in Vegas – Combining Surfaces, KBIS & IBS with the Las Vegas Market. It is an visual overload of what’s new in commercial and home design. We try to spend at least one day at each event but this year we were contracted to orchestrate a social media event called a blog-around where a group of bloggers in home design were invited to visit designated booths, collect swag and get a preview of whats new in appliances, accessories and furniture. We started the morning with cupcakes and champagne – and ended with cocktails. Great & fun event.

We ended the month with World of Concrete – everything you ever wanted to know about aggregates could be found there. Again this year recycled concrete and renewables dominated  the show – many new apps that helped with time management to load measurement and tracking.

 

We have more pics but must hit the show floor tomorrow. – Thanks for reading check back for updates. and don’t forget to share this blog with your colleagues. ##

 

 

Trade Show Season in Las Vegas: Tips to Survive

Yes the countdown is on for Trade show season in Las Vegas. January until June is the 1st season. September to mid November is the 2nd one with events like Electric Daisy Carnival, Well Rounded Las Vegas & National Finals Rodeo filling in the time frame to keep our hotels packed.

If you want to visit Vegas in the “off season” it’s December 15-24. that’s it. Cheap hotels. Free buffets. Lots of Glitz.

Otherwise if you are a road warrior like we are and attend over 150 shows per year, here is what I recommend.

Invest in a really comfortable pair of shoes. Forget heels or wingtips. Yes they look good but honestly, NO one at trade shows, especially the bigger ones cares about your Manolos or Ferragamo pointed toe wing tips.

If you want to dine a specific restaurant – make a reservation. Especially in high season, many exhibitors book out entire restaurants for private dining. Use Open Table to secure you seat AND do not be late.

Put all your trade show related items in a folder and make sure you put it in your carry-on. Badge/hotel confirmation/floor plan – and yes there are apps for this BUT none of the convention centers OR hotels has great wifi and cell service. We want folks to gamble not use their phone. Side note: Map your show before you go.

If you are an exhibitor or event planner – make sure you have your logisitics, booth plan, meetup locations, and staff lists with you. A copy of your order form from GES or whoever is servicing your show, and the cell numbers of the booth staff If you are hiring local folks to staff your booth, make sure you speak to them prior to arriving – ideally meet them for coffee ahead of time. and have BACKUPS just in case. Nevada is a very low wage state and people will take another job for a quarter more. True story.

If you plan on arriving early or staying over, make sure you have confirmed those dates. Many shows are back to back and the hotels often over book. Don’t think you’ll get here and be able to check in early or extend. You might be spending the night in Pahrump.

Stay hydrated! We are in a desert and even if it is 40 degrees -its a dry cold. All the casinos have free bottled water on the casino floor so when you get a cocktail, ask for a back up water.

Enjoy yourself but don’t over do it. Nothing worse than waking up in Vegas and not knowing what you did the night before. Chances are you’ll find it on youtube eventually. We have cameras everywhere.

The girl eyeing you longingly at the bar probably will cost a couple of drinks and $300.00 for an hour of her company. and she might not be a girl. No judgement .. just keeping you informed.

Finally: Get off the strip. There is so much more to Vegas than just the 4 block area from Sahara to Russel road. Go downtown, walk around Fremont. Explore our Chinatown or go to the Pinball Museum, or the Atomic Energy Museum, or try one of the great off the beaten path restaurants that isn’t in a hotel. If you stay over, take a hike in Red Rock. Or rent a BMW motorcycle and let the desert breeze warm your soul.

Vegas Means Business but we have fun while we are doing it.

Las Vegas: Expo!Expo!

The International Association of Exhibitions and Events is today the leading association for the global exhibition industry. IAEE represents over 9,000 individuals in over 50 countries who conduct and support exhibitions around the world, and IAEE proclaims that “Exhibitions and Events mean business”. Their show goes by Expo! Expo!, and IAEE’s Annual Meeting & Exhibition brought together organizers and industry suppliers for their mutual benefit through exhibition, education and networking events. The focus of Expo! Expo! was, we heard, to create a learning culture and strategic networking opportunities. To that end, the 2015 Expo! Expo! Connect platform leveraged state-of-art networking and matchmaking technology, to get everyone talking. Just a big gabfest, then? Deep down, this was a big-talking industry making an exhibition of itself…. #ExpoExpo

New Orleans: International Workboat Show -

At the International WorkBoat Show, over 1,000 marine product and service suppliers exhibited their watery wares. The conference had strands on Business Management (“Explore the various challenges and opportunities that come with running a maritime business); Safety (“For most marine operations, maintaining a safe workplace is a top priority and an ongoing challenge, requiring updates on current standards, best practices, and new maritime safety solutions”; Technical (“The marine industry is a constantly evolving technological environment, showing how the latest innovations can bring efficiency and enhance quality from the corporate office to the vessel engine room”); plus Legal and Regulatory (“Understand marine law, current rules and regulatory trends, and learn the status of key pending legislation so you can plan ahead to keep your business in compliance”). Remember, the Sea is a harsh mistress, and seafarers must obey her laws…. #wbmr15 #workboatshow

San Diego: National Association of Realtors – NARAnnual

NAR is the National Association of Realtors, and this expo is supposed to host the largest trade show floor in real estate, with 400 exhibitors eager to show off their innovations and ideas. Solutions showcased at the expo included tech tools, real estate software, internet advertising, mobile devices and applications, mortgage and financial services, home protection and warranties, professional development and training, franchises and referral services, office products, “Green” innovations and real estate properties and developer referral programs. A newly designed space featured commercial technology presentations, deal-making networking tables and a property pitch session – all designed to increase every opportunity to find and generate new business in real estate. Delegates could even meet football legend Emmitt Smith, if they tipped up at the NAR booth. Got your NAR pass? No need for a Hail Mary pass, then…. #narannual

Las Vegas – SEMA 2015 – Automotive Week 2015

The SEMA Show, we were told, is pretty much the biggest automotive specialty products trade event in the world. This year like others, it apparently drew the industry’s brightest minds and hottest products to the Las Vegas Convention Center. As part of the AAIW, the SEMA Show attracts more than 100,000 industry leaders from more than 100 countries, all searching for profit opportunities in the automotive, truck and SUV, powersports, and RV markets. SEMA Show drew big numbers of both domestic and international buyers. The displays were segmented into twelve sections, and a New Products Showcase featured nearly 2,000 newly introduced parts, tools and components. In addition, the SEMA Show provided attendees with educational seminars, product demonstrations and special events. Delegates were reminded frequently that being there would put them “ahead of the curve”… So that explains some of the curvy-type people manning the booths… #sema2015
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